Ashley Graham together with Pronovias has created an inclusive bridal collection ‘Ashley Graham x Pronovias,’ available in sizes 0 to 34, cut and crafted to guarantee the perfect stylish fit for everybody type and now exclusively available in Melbourne’s luxury bridal house, Raffaele Ciuca Bridal.
Ashley’s collaboration with Pronovias has led to a stunning, 16-piece collection that represents Graham’s sophisticated and modern aesthetic whilst improved structure and fit across all sizes. The unique collection of bridal gowns will retail starting from RRP $3,000 up to $5,000.
Ashley Graham said, “From shopping for the perfect wedding dress to the big reveal on your special day, women should feel confident and empowered throughout the entire process.”
“When I shopped for my wedding dress ten years ago, I had difficulty finding a style in my size that
fit well and made me feel special.”
© Leandro Justen
“It’s necessary for the bridal industry to be an advocate for inclusivity and body diversity, and therefore I’m honoured to partner with the luxury leader, Pronovias, to offer beautiful and comfortable options in many sizes and styles”, said Graham.
Patricia Pallozzi, CEO of Raffaele Ciuca Bridal in Australia said, “Bridal shopping is a nightmare for curvy brides. We hear heartbreaking stories of countless brides browsing for their dream dress, only to be disappointed by tiny sample sizes and ‘imagine how great this would look in your size!”
“Raffaele Ciuca Bridal has always been a leader in Curve, boasting Australia’s largest curated collection of plus size bridal style. But now we’re going all in!”
I had the pleasure to chat with Patricia and learn about what makes this collection so special.
How excited are you to be one of the exclusive stockists of the Ashley Graham Curve Collection?
Extremely. We’re long-time fans of Ashley and love her work!
What makes this collection so special?
Each piece is designed specifically to complement the female form. This is true at every level, the style, the silhouette, and the structure.
It’s a collection that celebrates style in every size.
How did the collection come about?
Ashley Graham herself struggled to find a dress that was both stylish, flattering, comfortable, and on-trend. She had to accept major details she wasn’t happy with, and the options were seriously limited for plus-size brides. Recognizing that bridal shopping could be a nightmare for curvy brides, she partnered with the Spanish bridal house Pronovias to make this problem history!
© Leandro Justen
What are your favourite pieces of this collection?
Tough to play favorites!
But if I have to choose, I’d say my absolute favorites are the ‘Hunter‘ and the ‘Andrews‘.
There’s a lot of underlying female and body empowerment elements to this collection, is this why you decided to carry the collection?
Yes, and even beyond this collection, we are committed to being the home of body-positive bridal and making sure curvy brides can feel fierce and confident on their wedding day. In stores, brides will find Melbourne’s most expansive collection of plus-size gowns. We have over 70 gowns to try in a 16+, across our Brunswick and Armadale boutiques!
Check out the full collection: https://www.raffaeleciuca.com.au
